In 2005, two young entrepreneurs set out to build the agency of the future.
Greg and Brendon saw the healthcare landscape becoming vastly more complex, where scientific acumen and creative innovation would need to seamlessly merge to create compelling, credible brand stories.
To bring the concept to fruition, they wanted to foster a team culture that would bring a passion for exploring transformational science, encourage curiosity, inspire creativity, and instill the value of collaboration and teamwork.
Greg and Brendon saw the healthcare landscape becoming vastly more complex; where scientific acumen and creative innovation would need to seamlessly merge to create compelling, credible brand stories.
To bring the concept to fruition, they wanted to foster a team culture that would bring a passion for exploring transformational science, encourage curiosity, inspire creativity and instill the value of collaboration and teamwork.
To change behaviors, to drive conversation, and to drive brands, we let science lead.
SMARTCreative®
We deliver market-moving insights, brand-building content, captivating creative, and stellar execution that ultimately drives results.
Our Founders
Gregory Passaretti
FOUNDING PARTNER
Brendon Phalen MD
FOUNDING PARTNER
Our industry veterans bring diverse expertise and passion to the work we do, unified by our core values.
Our teams feel encouraged, empowered, and inspired.
Leadership Team
Teresa Day
President
Kit Kempler
Chief People Officer
Art Chavez
Chief of Business Integration
Susan Duffy
EVP, Managing Director
Lila Shah-Wright
EVP, Managing Director
Julie Yoon
EVP, Managing Director
Adam Siers
Executive Creative Director
Cali HowittPhD
EVP, Medical Director
Priyanka PatelPharmD
EVP, Medical Director
Fred Bennett
Chief Digital Officer
Lori O'NeillRD • CDE
EVP, Payer & Market Access
Alex Thompson
EVP, Associate Managing Director
Piera Andel
EVP, Associate Managing Director
Matt Paré
EVP, Management Supervisor
Ryan Taggart
EVP, Management Supervisor
Katie Meyler
SVP, Agency Operations